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Cloud gaming services gather at E3

While much of the attention at this year’s E3 show has been stolen by the publishing houses’ latest offerings and by Microsoft’s SmartGlass app, there have been a number of important announcements made involving cloud gaming services such as OnLive.

Cloud gaming arrives on LG's Smart TVs

Cloud gaming arrives on LG's Smart TVs

TV manufacturers LG and Samsung have formed partnerships with OnLive and Gaikai respectively to bring cloud gaming services to their Smart TV platforms.

The OnLive service will bring hundreds of top-tier games from over 60 publishers to LG televisions with Google TV, making them playable on-demand without a games console.

“It’s always been our mission to make top-quality gaming accessible to everyone, everywhere,” said Steve Perlman, founder and CEO of OnLive.

“OnLive adds no cost to LG Smart TVs, but delivers a full console-class experience. We’re excited to make on-demand top-tier gaming an integral part of the living room entertainment system on LG’s state-of-the-art TVs.”

OnLive launched at E3 2010 with just 19 games in its library, and has since amassed millions of subscribers worldwide, playing games on-demand on their PCs and Macs, TVs, tablets and smartphones over wired, Wi-Fi and cellular connections.

Samsung’s Smart TVs meanwhile will gain the Gaikai cloud gaming service, which was formed in 2011 and which offers big titles from numerous developers including EA and Ubisoft.

Andrew Ladbrook, Senior Analyst at Informa Telecoms & Media (publisher of IP&TV News), comments: “This is a major step forward for both services [OnLive and Gaikai], because being on the TV is paramount for their success. There is also a significant reduction in costs for the user, who no longer has to buy a separate device to access these services. Consoles’ long-term monopoly on premium gaming on the TV is over.”

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