Chinese consumers embracing multiplay bundles

The number of Chinese subscribers to multi-play service bundles which combine fixed voice, broadband, television and mobile voice services will increase from 112mn in 2011 to 253mn in 2016, according to Strategy Analytics.

The US research firm adds that while China’s bundled services market has historically been made up of double-play subscribers only, this will change dramatically during the next fours years as triple-play and quad-play offerings take shape.

By 2016, penetration of triple-play bundles is expected to reach 12% of households, while penetration of quad-play bundles will reach 6%, according to the report.

Operators such as China Telecom are believed to be helping to drive the adoption of bundles with services like “One Home,” which can integrate landline phones, mobile phones, broadband and additional products for customer convenience.

“Chinese telecom and cable operators no longer face the regulations that restricted their ability to offer triple and quad-play services,” said Jason Blackwell, Director of the Service Provider Strategies (SPS) program at Strategy Analytics.

“Just as we have seen in the US and other countries, operators in China will embrace the opportunity to create bundled packages that offer additional value to their customers and create higher average revenue per user (ARPU).”

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