UK telco BT has signed a deal to add the National Geographic Channel and Nat Geo Wild channels to its hybrid DTT+IP television service ‘BT Vision’, bringing popular shows such as Air Crash Investigation, Seconds from Disaster, Bloody Tales from the Tower and The Dog Whisperer with Cesar Millan.
The two channels will join a rapidly-growing list of channels which are delivered to subscribers via IP (as opposed to the commonly-available channels already delivered via DTT and available on any Freeview-compatible platform).
The new channels will be made available later this year, and BT Vision customers will also be able to access catch-up programmes that they have missed in a seven-day window.
BT recently hailed the three months to March 2012 as its best quarterly performance for consumer revenues in two years, driven by growth in its broadband base and its BT Vision subscriber base.
The telco added 28,000 TV subscribers in the quarter to reach over 700,000, up 23% on an annual basis. Additional content was also added to the TV service in the quarter as a result of deals with Miramax and UKTV.
BT is planning to introduce a new BT Vision service later this year, dubbed Vision 2.0, and industry analysts Ovum (part of Informa Telecoms & Media, publisher of IP&TV News) recently praised BT’s television strategy as helping it compete with the likes of Sky and Virgin – more details here.