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Bouygues Telecom improves IPTV intelligence

France’s Bouygues Telecom has implemented a multimedia content marketing system from Motorola Mobility to more effectively market its expanding content catalogue.

Motorola’s Media Merchandiser solution enables Bouygues to offer subscriber-personalised bundle marketing, and encourages impulse purchases with targeted offers, pricing and discounts.

Capable of marketing and delivering content across managed, over-the-top and mobile networks, the solution also features Digital Rights Management (DRM) license issuance to multiple DRM systems.

Bouygues delivers triple-play services via its ‘BBox’ gateway, and while recent IPTV subscriber figures are hard to come by, the company had reached just under 600,000 BBox customers by the end of 2010.

The telco recently revealed plans to introduce a new high-end version of its BBox gateway this month, called ‘BBox Sensation’ – full details here.

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