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TV App Agency: Segmentation is the big challenge for TV app developers

The key challenge facing app developers for connected TV platforms is segmentation, according to Bruno Pereira, Director and Founder of the TV App Agency, which announced its ‘develop once / deploy to many’ platform Engine at the IP&TV World Forum event in London.

“A lot of people are investing in one single type of platform for distribution of their smart TV apps, and what they are losing is reach. Customers are coming to us and constantly asking ‘how can we get more reach, how can you spend less to get that reach’.”

“We see the world divided in four quadrants – online, tablets, mobile and connected TVs. If you are doing a strategy around the four, for sure you will be successful.”

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