Mark Ghuneim, CEO and Founder of Trendrr, a social media analytics company known for tracking social engagement around TV shows for TV networks and the industry at large, will keynote the Social TV World Summit which is taking place 22-23 May in London.
Speaking ahead of the event, Mark explained why this was the right time for an event on social TV to take place: “Social TV is helping to evolve the TV ecosystem rapidly because engagement is mapping to currency,” said Mark Ghuneim, CEO of Trendrr.tv. “Networks and advertisers now have the ability to closely monitor the effectiveness of their marketing spend, understand the demographics of their viewers, and be smarter about how production dollars are spent in ways like never before, ensuring better interaction and more relevant production content for the audience.”
For his keynote address, Mark will examine the state of the social TV landscape in 2012 where he will discuss:
- Is social TV a transformative platform?
- What are the challenges and opportunities for brands and networks to unlock its value?
- How do we measure successes and grow business around this behaviour?
- Use of real-time data and relevant case studies to illustrate the growth of social television
- How engagement maps to currency, and what upcoming trends are appearing in the marketplace
Mark will be joined by an impressive array of social TV experts. The Social TV World Summit will feature speakers from across the whole ecosystem, from social media platforms such as Zeebox and Foursquare to Broadcasters such as NBC, BBC, MTV to telecommunication companies such as Orange and Virgin. Please click here to find out more information.
Trendrr.tv is a comprehensive television index that ranks shows by attention and segment awareness across different devices and social networks. The index provides insight and better understanding of the tightly-coupled, two-screen synchronous social behavior taking place around television. Using patent-pending natural-language processing capabilities, Trendrr.tv filters the social data from Twitter, Facebook, GetGlue, Miso, and sorts it by location, influence, sentiment and more.
Trendrr.tv was developed by a deeply passionate team in and of the media industry. We have been focused on #SocialTV for last four years and we will continue to define the space in the years ahead.