Three-quarters of Swedes watching TV on-demand

A survey by Swedish telecoms company Telia has revealed that three in four Swedish television viewers are now watching TV on-demand, marking the country out as one of Europe’s most developed markets for VOD acceptance.

Around half of the survey’s 700 respondents watch TV one or more times per week, and nearly 8% watch TV every day – much lower figures than in other markets such as the US and UK.

An “overwhelming majority” of Swedish viewers are still watching linear TV, Telia adds, with only 3% of viewers eschewing linear TV altogether.

Friday, Saturday and Sunday were found to be the days when people watch the most TV.


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