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Telia launches new “full HD” on-demand service in Sweden

Swedish telco Telia has launched a new video-on-demand service for customers of its IPTV offering ‘Telia digital TV’ who are connected to its fibre network, offering VOD titles in “full HD” resolution of 1920 x 1080p.

Signup for the new service is free, and despite only offering 20 movies to begin with, many more will be added in the coming weeks. The service requires a broadband connection of at least 15 Mbps.

Telia reports that it currently has over 430,000 subscribers for its IPTV service, and last year more than 2mn movies were rented from its video-on-demand library., which contains more than 3,500 films, with many in HD or 3D format.

According to a recent survey conducted by the telco, three-quarters of Swedish TV viewers are now watching television shows on-demand, marking the country out as one of Europe’s most developed markets for VOD acceptance (more details here).

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