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Starcom MediaVest Group: “Brands need to integrate mobiles and tablets into TV campaigns”

As one of the world’s leading digital ad agencies, Starcom MediaVest Group is wasting no time in identifying the ripening opportunities for its clients around connected TV.

Steve Smith, Head of Thought Leadership at Starcom Mediavest Group, told us at the IP&TV World Forum event in London recently that connected TV provides an exciting new way to create “stimulating, meaningful, uplifting” experiences for brands, and gain depth of measurability metrics that were previously impossible.

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