MOST POPULAR

Interviews

Shazam: “Our mission is to be the world’s leading media discovery provider”

VIDEO INTERVIEW: Shazam CEO Andrew Fisher told us at the recent IP&TV World Forum 2012 event in London that he is aiming to make the company the world’s leading media discovery provider, following its Superbowl success earlier this year.

Adding that this means making it as easy as possible for TV viewers to interact with programmes or advertising, Mr. Fisher stated that he plans to work with broadcasters to drive ratings and greater viewer engagement through “real-time check-in”.

The Shazam boss revealed that 45% of the 180mn people worldwide who use the Shazam app are interacting with television shows once a week, and added that many Superbowl advertisers used the Shazam platform to make extremely generous offers to viewers.

Tags:

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Comments

Post a comment

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?