Shazam: “Our mission is to be the world’s leading media discovery provider”

VIDEO INTERVIEW: Shazam CEO Andrew Fisher told us at the recent IP&TV World Forum 2012 event in London that he is aiming to make the company the world’s leading media discovery provider, following its Superbowl success earlier this year.

Adding that this means making it as easy as possible for TV viewers to interact with programmes or advertising, Mr. Fisher stated that he plans to work with broadcasters to drive ratings and greater viewer engagement through “real-time check-in”.

The Shazam boss revealed that 45% of the 180mn people worldwide who use the Shazam app are interacting with television shows once a week, and added that many Superbowl advertisers used the Shazam platform to make extremely generous offers to viewers.


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