The launch of Shazam-enabled advertising in the UK has been hailed a big success by the media discovery provider, with around 50,000 viewers using the Shazam app to tag adverts in just 60 seconds of airtime during special ad breaks in last Saturday’s ‘Britain’s Got Talent’ final.
Fans of the talent show who had the Shazam app on their smartphone were invited to enter contests to win tickets to summer festivals from Pepsi MAX and an Olympic Ceremony package from chocolate manufacturer Cadbury by tagging adverts.
Simon Daglish, Group Commercial Sales Director at broadcaster ITV said: “We’re thrilled that the first UK Shazam-enabled ads achieved this level of interaction in Saturday’s amazing Britain’s Got Talent final - proving there is a real appetite from consumers to go deeper with quality content including spot advertising. We’re very excited about talking to all our advertisers about this exclusive new opportunity to drive real-time engagement with their brands.”
The Shazam app is available for every major smartphone platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, NokiaStore, Windows Phone Marketplace, BlackBerry App World, and GetJar.
To watch our recent interview with Andrew Fisher, CEO of Shazam, please click here