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Orange Healthcare: “eHealth is a key pillar of Orange’s Conquest 2015 strategy”

Lyse Brillouet, Director of Strategy and Marketing at Orange Healthcare

Lyse Brillouet, Director of Strategy and Marketing at Orange Healthcare

We speak to Lyse Brillouet, Director of Strategy and Marketing at Orange Healthcare, about the work she in engaged in to provide remote health monitoring solutions for patients, the progress her team has made, and the feedback she has received from patients and healthcare professionals.

Can you tell us more about your team’s work to provide remote health monitoring solutions for patients?

In the expanding area of remote patient care, Orange has developed significant expertise in the development and deployment of telehealth platforms that facilitate the remote monitoring and measurement of chronic illnesses.

In Spain, Orange and Sanofi-Aventis have partnered to adapt Orange’s Chronic Disease Remote Management platform, which was developed in collaboration with the Clinica Universitaria de Navarra.

The new platform, DiabeTIC, helps patients to better monitor and control their diabetes through the use of mobile devices, while health professionals are able to remotely monitor their patients’ illnesses in order to provide accurate and timely care based on daily information.

Orange has also worked with the Sorin Group to develop a remote monitoring system for Sorin’s implanted cardiac defibrillator to monitor patients’ abnormal cardiac rhythms and to perform defibrillation if required.

Telehealth platforms are, of course, part of a larger realm of services that we place in the ‘Intelligent Home’.  So, in addition to remote health monitoring, we also see assisted-living services for the elderly or individuals in a situation of dependence.

The aim of all of these services is to enhance the ability of patients to better manage their health (thus enabling “patient empowerment”) and to have a positive impact on their quality of life.  At the same time, we aim to enable a better flow of information between patient and physician to ensure faster diagnosis and treatment.

What progress have you made?

Orange set up its Orange Healthcare division in 2007. Since that time, we have developed specific knowledge and expertise about the healthcare marketplace, particularly as it relates to the healthcare market’s adoption and evolving use of new information technologies, and the medico-economic impact that is being brought about by these transformations.

Today, approximately two thirds of Orange health revenues come from Health Professional Services (services that are developed for traditional players in the healthcare sector like hospitals, clinics, doctors’ offices or independent medical practitioners), although we see that the telehealth sector has tremendous potential and we expect to see considerable growth in this area in the coming years.

Infact, eHealth is a key pillar of Orange’s Conquest 2015 strategy.  We want to expand our healthcare offering across more territories, particularly emerging markets where access to healthcare is a key issue.

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