Online video ads prove their worth

A new infographic on Adweek suggests that adverts within online videos appear to be winning acceptance, with the vast majority (88%) of ads placed in long-form content being watched to completion by US viewers.

An even more impressive 94% of mid-roll adverts are watched to completion, according to the study, which quotes eMarketer, QuickPlay Media and Vindico as the source of its data.

The study also reveals US consumers’ favourite locations for watching online video on their mobile devices: the home unsurprisingly came top with 48% of votes, followed by “in between activities” with 13% and then the workplace with 10%.

To access the complete infographic, please click here

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