Netflix traffic share has peaked, claims Sandvine CTO

Despite currently representing a third of peak downstream traffic on US cable networks, Netflix is going to see its share of network traffic start to wane as early as next year, according to Don Bowman, Chief Technology Officer at Canadian firm Sandvine, a provider of network policy control solutions.

“The market for online video was realised through the success of Netflix,” said Mr. Bowman, speaking at The Cable Show in Boston. “Service providers and content providers like HBO GO are moving quickly to regain some of the real-time streaming share with their own services. Business intelligence is a critical element in staying ahead of the curve. The drive for thorough analytics that gauge the application make-up of cable networks has never been more important.”

Netflix revealed earlier this week that many of the disgruntled subscribers it lost in the Qwikster fiasco have started to trickle back, with around a third of subscribers additions being returning customers – more details here.

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