Just 20% to 30% of Connected TVs in Europe are actually being hooked up to the Internet, according to a new report by the European Commission on the application of the Audiovisual Media Services Directive (AVMSD).
The report found that there are 47mn active connected in-home devices in Europe, including connected TV sets, games consoles, standalone TV set-top boxes, Blu-ray disc players and pay-TV set-top boxes.
Despite the modest numbers of Connected TVs which are actually online however, the report predicts that Connected TV usage will grow relatively fast over the next few years due to increasingly widespread access to higher Internet speeds, and a rise in connected devices and available content.
The AVMSD was designed to enable the free circulation of audiovisual content and meet important public policy objectives, such as banning incitement to hatred, protecting minors from harmful content and promoting European audiovisual works.
The European Commission plans to launch a public consultation in the second half of this year on Connected TV usage, in order to “ensure that European citizens take full advantage of these new services and enjoy quality access to audiovisual works through connected devices while being adequately protected”.
Neelie Kroes, Vice President of the European Commission, commented: “The report shows that the AVMS Directive is working, but Internet-driven changes such as Connected TV mean we cannot be complacent.”