German consumers are proving eager to participate in the connected TV revolution, according to Berlin-based consultancy BIKOM, which predicts that nearly half (46%) of all TVs sold in the country this year will have online capabilities.
Around 22% of German households will possess a television featuring an Internet connection by the end of this year, compared to 17% at the end of 2011, according to BITKOM’s most recent study.
A little under a third (30%) of German connected TV owners are using the online features more than once a month, estimates BITKOM, although around one in two owners have not yet tried them out.
The question of connection rates for connected TVs has come under scrutiny in recent weeks, with a survey by the European Commission finding that just 20% to 30% of connected TV owners in Europe are actually hooking up their set to the Internet – more details here.
However, a separate study conducted by UK firm Futuresource Consulting in the US, UK, France and Germany found that three-quarters of respondents were using the online capabilities of their connected TVs, with connection rates highest in France at 71% – more details here.