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Google pumps US$ 35mn into gaming video network Machinima

Machinima, a leading video entertainment network for gamers, has raised US$ 35mn in a financing round led by Google, and revealed plans to expand into original content, international territories, and new platforms and devices.

The company has built up one of the world’s largest online video communities, with 109mn subscribers for its YouTube channel (here) and serves a whopping 1.8bn video views each month, spread across more than 800,000 videos covering gameplay videos, trailers, original series, live streams and news.

“Machinima has built a brand and an audience that rivals some of the biggest channels on TV,” said David Lawee, Vice President of Corporate Development at Google. “The success and uniqueness of their business makes this a smart investment opportunity.”

In other Google-related news, its CEO Larry Page just revealed that the company has finally closed its acquisition of Motorola Mobility for US$ 12.5bn – more details here.

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