Computers overtake TVs as preferred video platform of Internet users

A new report from Nielsen has found that computers have overtaken TVs as the primary video consumption device for the world’s Internet users.

The survey, which polled 28,000 Internet users in 56 countries during the third quarter of 2011, found that 84% of respondents had watched video on the computer in the previous 30 days, compared to 83% saying they had watched TV.

This compares to 90% of respondents stating one year previously that they had watched TV in the previous 30 days, compared to 86% of respondents claiming to have watched video on the computer.

In terms of consumption, 24% of those polled watch online video more than once a day, while a slightly higher proportion (27%) stated that they had not watched online video at all in the previous 30 days.

Consumption of mobile video on a monthly basis was found to be more prominent in regions such as Asia Pacific (74% of respondents) and the Middle East & Africa (72%), while over a third of respondents in both regions (38% and 37% respectively) stated that they did so daily.

North American consumers are also becomingly increasingly fond of video on mobile devices, according to Nielsen, with 38% of respondents in the region stating that they had viewed video on their phones at least once in the previous month.

Nielsen graphic of video consumption by device

Video consumption by device

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