Analysis & Opinion

Building trust for the move to multi-screen, multi-network video delivery

As the dust now settles on another IP&TV World Forum (the last in fact), one theme lingers in the mind – multi-screen, multi-network delivery of content.

In the past 12 months, we have seen online video services rise and rise, and more consumers access video on the iPads, iPhones and Android phones they have fallen in love with, leading managed video services to look a mite staid in comparison.

This enormous consumer appetite for online video is driving TV operators to negotiate rights contracts that enable them to deliver high-value content to these shiny new devices over unmanaged and unsecured broadband networks, and thus retain eyeballs.

In light of these pressures, I met some of the best-known providers of content protection solutions at the IP&TV World Forum to discuss the new challenges they are encountering.

All highlighted the relentless battle against video piracy, and the difficulties in the early days of IPTV (or “telco TV” as it was known then) to persuade content owners that IP delivery was not less secure than existing methods, and that existing content protection solutions would not suffice.

Steve Oetegenn, CMO of Verimatrix

Steve Oetegenn, CMO of Verimatrix

“At the time, no one knew if telcos were going to be able to compete in the pay-TV space, and we were faced with competition from legacy conditional access providers that provided smart card-based security to satellite and cable operators, and offered solutions to scramble the signal, along with subscriber authentication and management,” said Steve Oetegenn, CMO at Verimatrix.

“We were fighting an uphill battle, and we spent a lot of time in Hollywood speaking to the security and anti-piracy groups and educating them on our solution, and why they should authorise content to be protected by it.”

Steve added that the modular approach adopted by Verimatrix has subsequently enabled it to implement security solutions on a wide range of networks and combinations of networks as demand grew, using DVB for broadcast content and IP for the delivery of on-demand and interactive content.

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  • When will people realise that you cannot beat piracy, it will never die not matter how much you defend your media it will always be pirated in some way, the solution is in feeding the demand to become the better, easier and (this bits key) affordable option over piracy. If you dont have a licence for a popular tv show and you dont offer it to your customers within mins of it TX`ing on a good solid service then forget it, you lost your chance and its been pirated. IF however the second TX finished a copy was there waiting for your customers to watch it with ease (smart download client like the Steam Games client would be good here) and it was all for a minimal service charge on a monthly subscription (Netflix) then you will win. you will still get pirated but not as much, your combines ratings will be higher and thus your ad/sponsor space can be rented at higher rates. Stop wasting money on trying to move mountains you will lose out. be the better service and you will win, you are letting red tape give piracy the edge..
    As to films then cinemas need to look at the cost of tickets, no one bothers seeing crap a the cinema now cos its too dam expensive, so then the box office fails and thus the DVD sales fail and people think, i aint fussed if i am board one night ill pirate it.. you have the ability you just need to be braver with licences and costs.. think about it

    Ben on Building trust for the move to multi-screen, multi-network video delivery

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