Partnering with social TV app Zeebox has enabled UK broadcaster to BSkyB to deliver more content to more users, and allows viewers to participate in a main broadcast in real-time, according to Aidan Conway, Head of Digital Entertainment at BSkyB.
“For shows like Got to Dance, our shiny floor show (which is like X Factor for dance), we have built a social wall by aggregating all of the social streams into Zeebox and then displaying those in the live show,” he told us at the recent IP&TV World Forum 2012 event in London. “So within 30 seconds of your tweet on a particular act hitting the Zeebox interface, it could appear on a huge wall behind Davina McCall, so that a million people can see that.”
“We want viewers to come to the live experiences, because it is an exciting place to be, because they stay with us as customers and enjoy their experience if we can give them something different in that live experience. It’s about engagement, its about content discovery, its about retention for us.”