The BBC’s Head of IPTV has confirmed that the venerable UK broadcaster will be piloting a range of companion experiences over the course of the next year.
Writing in an extensive blog post on the official BBC website (here), Victoria Jaye, Head of IPTV and TV Online Content, BBC Vision, states: “This isn’t a new idea for the BBC or our audience. We’ve been offering simple, easy to access and entertaining companion activity via BBC Red Button for well over a decade. In fact, Red Button is the BBC’s most successful companion experience to date, attracting 20 million viewers a month – but it’s one that’s confined to the TV screen.
“As more and more Internet-connected devices enter the living room, we can extend entertainment beyond broadcast and the TV screen, bringing our shows to life for audiences in ever more exciting ways.”
The broadcaster has already conducted closed tests around BBC One TV series ‘Secret Fortune’ and ‘Frozen Planet’, and Ms. Jaye confirmed that the BBC is now looking to launch a publicly-available companion experience for Antiques Roadshow on BBC One.
The companion experience will enable viewers to guess the value of an antique on screen, and find out more about the items featured in the programme, with exclusive content and information drawn from across BBC Online and trusted sources from the wider web.
The experience will be available across smart phones, PC, and tablet devices. A version of the play along game will also be available on broadcast BBC Red Button.