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1.5bn Internet video users by 2016, predicts Cisco study

Consumer video looks set to remain the key driver of global Internet traffic in the coming years, with a new report from Cisco predicting that there will be 1.5bn viewers of online video by 2016, up from 792mn in 2011.

Global IP traffic is expected to hit 1.3 zettabytes per year or 110 exabytes per month by 2016 – nearly a fourfold increase from approximately 31 exabytes per month in 2011.

By 2016, TVs are expected to account for over 6 percent of global consumer Internet traffic (up from 4 percent in 2011), and 18 percent of Internet video traffic (up from 7 percent in 2011) – demonstrating the impact of Web-enabled TVs as a viable online option for many consumers, according to Cisco.

Factors identified by the report as driving global broadband traffic growth and service penetration include: an increasing number of devices (with network connections nearly doubling to 18.9bn by 2016), more Internet users (reaching 3.4bn by 2016), faster average broadband speeds (rising fourfold to 34 Mbps), more video (reaching 1.2mn video minutes being transmitted every second) and growth in Wi-Fi.

The Asia Pacific Region is predicted to generate the most IP traffic (40.5 exabytes per month) in 2016, ahead of North America (27.5 exabytes per month). The fastest-growing regions for IP traffic in the forecast period are the Middle East and Africa (58% CAGR) and Latin America (49% CAGR).

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