Owners of Microsoft’s hugely-successful Xbox 360 games console are now spending more time using it to consume media such as movies, TV and music than playing games online, according to the LA Times.
The report quotes Yusuf Mehdi, CMO for Microsoft’s Interactive Entertainment Business, as saying: “We’ve really seen this amazing explosion at Xbox the last four months that’s honestly even surprised our own hopes and aspirations. What we’re seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment.”
Over the past year, usage of the Xbox for media consumption has grown by 30%, and Xbox Live gold members in the US spent an average of 84 hours per month on the Xbox Live network. Consumption of family-oriented content is also estimated to have growth by 236% over the past 12 months.
Microsoft released a massive software update for the platform at the end of last year which brought a large number of TV services and broadcasters to Xbox Live, including Netflix, Verizon, ESPN, Telefónica and YouTube. Also added this week were major entertainment apps for Comcast XFINITY TV, HBO GO and MLB.TV, all with Kinect integration.