We speak to Patrice Slupowski, VP Digital Innovation and Communities at Orange, about his team’s most recent work on Social TV, the benefits that it can bring operators and broadcasters, and how long he thinks it will take for Social TV experiences to become commonplace.
What work have you and your team been engaged in recently related to Social TV?
We’ve been involved in TVcheck since last year, which is a social TV app. It is available in France on iPhone and will be made available on Android in April, when we’ll also launch it in the UK.
The application is able to automatically recognise the program being aired on TV though visual check-in, and helps the user to simply do three things: have conversations around TV programmes through Facebook or Twitter; play a social game around TV by earning badges, points in quizzes, and mastership title; and discover programmes through recommendation.
What benefits does Social TV bring to a TV operator or broadcaster?
I would say that it gives us the opportunity to help our customer find his way in an “ocean of content”.
What element of Social TV do you think will resonate best with viewers – the ability to discuss, discover, or something else entirely?
These elements are important, but gaming is crucial for viewers as well.
How long do you think it will take for Social TV services to become the norm rather than the exception in mature TV markets?
At this point we see already very popular Social TV behaviours appearing on major shows, so we can expect that 2012/2013 will transform Social TV into something very common.
Patrice will be speaking at the Social TV World Summit 2012 event, taking place in London on 22-23 May 2012. For more information and to register, please visit www.socialtvworldsummit.com