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Belgacom experiments with football-themed reality TV

Belgian telco Belgacom has developed a new reality television show for its IPTV service ‘Belgacom TV’ which features behind-the-scenes footage at three second-division football clubs, as well as mini-sites and Facebook pages for each participating club.

The new show is called ‘En route pour la D1′ (On the way to Division 1′), and will follow the progress of the clubs Charleroi, Eupen, Waasland-Beveren and Antwerp as they compete for promotion to the country’s premier division.

It will tie in with Belgacom TV’s live coverage of the clubs’ home games, and will offer viewers the chance to share “private” moments of the teams’ players and staff, and take a look behind the scenes of a professional football club.

Naturally the show’s producers (Eyeworks) inject a bit of drama: there is a love affair between a club secretary and first-team player, and the camera also follows personalities ranging from one club’s commercial director to the coaches and caretakers.

The show will start on April 5th, and after its live airing will be available in Belgacom’s TV’s VOD library, online and on the telco’s TV Everywhere service. Belgacom has produced a series of promotional videos for the new show which can be viewed here.

The telco reported recently that it had reached 1.211mn subscribers for its IPTV service by the end of December, up 24% from one year previously, with its fourth quarter additions being particularly strong (72,000) thanks to a successful year-end campaign, while churn improved and was no longer affected by football-related disconnections.

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