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Analysis & Opinion

  • Building trust for the move to multi-screen, multi-network video delivery

    As the dust now settles on another IP&TV World Forum (the last in fact), one theme lingers in the mind – multi-screen, multi-network delivery of content.

  • Content is king, but does it still reign supreme?

    The phrase “content is king” is well known to operators (writes Adam Nightingale, Head of Sales for Northern Europe at Irdeto). The industry understands that great content will attract consumers and encourage them to subscribe to a paid TV service. After all, if a consumer really is passionate about the content, then availability is key and they will be willing to pay for access.

  • Competition, consumers and the year of choice

    Consumer demand is driving OTT forward in 2012 while setting the stage for the advancement and adoption of Social TV, says Alan Wolk, Global Lead Analyst at KIT digital.

  • Creating stickiness with social TV applications

    Research conducted in the UK by Digital Marketing Agency Digital Clarity earlier this year revealed that 72% of the under 25s surveyed use social media apps such as Facebook and Twitter on their smartphones to comment on shows while they are watching them (writes Yann Courqueux, Chief Marketing Officer at French firm Netgem)

  • Online video: now it’s personal

    Daniel Adams, VP of International Content at Dailymotion, explains why he believes a more personalised approach to viewing will enable more personalised viewing of quality content.

Surveys

LTE ecosystem survey 2012

Buoyed by LTE success stories from the US and Japanese markets, most operators have moved on from the question of whether to launch LTE and are now actively developing their launch strategies to decide how and when to launch LTE. But despite industry optimism around LTE, many fundamental questions remain around the optimal go-to-market strategies for operators. What is the real business case for LTE? Is there genuine demand for LTE among consumers? How should LTE services be positioned relative to HSPA and HSPA+? How should LTE be priced?

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