Latest News
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Verizon: “Use the TV screen as an anchor to teach consumers about the value proposition”
VIDEO INTERVIEW: Joe Ambeault, Director of Media & Entertainment Services at Verizon, provides insight on the multiscreen strategy he and his team have developed to get user engagement up, and discusses preparations for the next version of FiOS TV.
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Time Warner Cable selects dynamic ad insertion solution from BlackArrow
US cableco Time Warner Cable has selected a dynamic ad insertion platform from BlackArrow to power a system-wide deployment of real-time ad insertion within its on-demand content.
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Social TV underpinned by communication, content and comments, says Viacom
A new study from Viacom Media Networks has found that social TV and co-viewing trends are driving a rapid shift in TV viewing from passive lean-back consumption to active lean-forward engagement.
Other News
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TalkTalk confirms Q3 launch for YouView
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Netflix deserters return, new video player launched
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KIT digital posts Q1 loss, announces new strategic initiatives
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APAC region to add 440mn digital TV homes over next five years
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French viewers most likely to connect their TV to the Internet, finds survey
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Analysis & Opinion
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Building trust for the move to multi-screen, multi-network video delivery
As the dust now settles on another IP&TV World Forum (the last in fact), one theme lingers in the mind – multi-screen, multi-network delivery of content.
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Content is king, but does it still reign supreme?
The phrase “content is king” is well known to operators (writes Adam Nightingale, Head of Sales for Northern Europe at Irdeto). The industry understands that great content will attract consumers and encourage them to subscribe to a paid TV service. After all, if a consumer really is passionate about the content, then availability is key and they will be willing to pay for access.
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Competition, consumers and the year of choice
Consumer demand is driving OTT forward in 2012 while setting the stage for the advancement and adoption of Social TV, says Alan Wolk, Global Lead Analyst at KIT digital.
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Creating stickiness with social TV applications
Research conducted in the UK by Digital Marketing Agency Digital Clarity earlier this year revealed that 72% of the under 25s surveyed use social media apps such as Facebook and Twitter on their smartphones to comment on shows while they are watching them (writes Yann Courqueux, Chief Marketing Officer at French firm Netgem)
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Online video: now it’s personal
Daniel Adams, VP of International Content at Dailymotion, explains why he believes a more personalised approach to viewing will enable more personalised viewing of quality content.
Surveys
LTE ecosystem survey 2012
Buoyed by LTE success stories from the US and Japanese markets, most operators have moved on from the question of whether to launch LTE and are now actively developing their launch strategies to decide how and when to launch LTE. But despite industry optimism around LTE, many fundamental questions remain around the optimal go-to-market strategies for operators. What is the real business case for LTE? Is there genuine demand for LTE among consumers? How should LTE services be positioned relative to HSPA and HSPA+? How should LTE be priced?
INTERVIEWS
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Verizon: “Use the TV screen as an anchor to teach consumers about the value proposition”
VIDEO INTERVIEW: Joe Ambeault, Director of Media & Entertainment Services at Verizon,...
May 18th, 2012 -
Google: “The most difficult part in building a TV application is the user experience”
VIDEO INTERVIEW: Google is looking for app developers for Smart TVs and...
May 15th, 2012 -
Orange Healthcare: “eHealth is a key pillar of Orange’s Conquest 2015 strategy”
We speak to Lyse Brillouet, Director of Strategy and Marketing at Orange...
May 14th, 2012 -
Shazam: “Our mission is to be the world’s leading media discovery provider”
VIDEO INTERVIEW: Shazam CEO Andrew Fisher told us at the recent IP&TV...
May 11th, 2012 -
Skype: “We are learning a lot about what makes TV different”
VIDEO INTERVIEW: Theo Short, Skype UK's Product Manager for Digital Living Room...
May 10th, 2012
MOST POPULAR
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EXPERTISE ZONE
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Managing metadata to drive competitive edgeThe latest move by Google to consolidate all the data that it gets across its multiple...
By Jamie Beach -
Adaptive bit rate creation and deliveryBy now most, if not all, video content creators and owners know about adaptive bit rate...
By Jamie Beach -
Safeguarding the Internet’s future growth2012 will see the world run out of IP addresses. The current standard (IPv4) is now...
By Jamie Beach
WHITE PAPERS
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Top 10 key issues facing APAC telecoms sector
The Asia Pacific telecom industry remains the most dynamic and diverse in...
May 15th, 2012
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Measuring methods and fault finding tool at the customer premises
Satisfaction of the customer is the most important target of the IPTV...
May 3rd, 2012
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Connected TV and pay-TV partnerships
This white paper from Informa Telecoms & Media (publisher of IP&TV News)...
April 12th, 2012
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The future of TV
This white paper from Informa Telecoms & Media (publisher of IP&TV News)...
April 12th, 2012
DOWNLOAD PAPER
